Directions is a restaurant research authority

For over 25 years, we have helped some of the biggest restaurant names and are
one of the most trusted restaurant researchers in the industry.

  • Quick Service
  • Fast Casual
  • Casual Dining
  • Family Dining
  • Fine Dining

Not much in restaurant research we haven’t done

Our experience ranges from small ad-hoc restaurant projects to large, on-going programs

Ad Hoc

  • Offers Testing
  • LTO Forecasting
  • Name Tests
  • Market Deep Dives
  • Innovation Facilitation
  • Virtual Restaurant
  • Category Pricing Power
  • Item and Bundle/Combo Concept Screening
  • Social Media Trends


  • Attitude & Usage
  • Drivers/Barriers
  • Menu Item Satisfaction
  • Menu Optimization
  • Menu/Menu Item Tests
  • Operator Satisfaction
  • Packaging Research
  • Path to Purchase
  • Segmentation
  • Store Redesign


  • Ad Tracking
  • Awareness Trial & Usage
  • Brand Tracking
  • Concept Testing Systems
  • Guest Experience
  • Menu Item Tracking
  • Product Launch Tracking
  • Social Media Tracking
  • Test Market Tracking
  • 40
    Top Chains
  • 6000
    Restaurant Projects
  • 3MM
    In-Restaurant Interviews

Tim Laake

Tim leads our Restaurant practice with over 20 years of research experience, including 15 specifically in the Restaurant industry. He is experienced with growing relationships with clients by actively consulting to creatively solve their marketing issues with strategic insights.

Contact Tim to learn more about how Directions can help your restaurant business.

Click on the icons below or call us @ 513-651-2990

Contact Us

We would love to hear from you no matter what the restaurant challenge.


401 E. Court Street
Cincinnati, OH 45202-1379


100 S. Wacker Drive #325
Chicago, IL 60606


2911 Turtle Creek Boulevard #300
Dallas, TX 75219


6520 Airport Center Drive #200
Greensboro, NC 27409